"The designer choosing typefaces is like a casting director choosing their actors" - Jonathan Hoefler
I believe this quote describes perfectly what the movie Helvetica is trying to convey. It talks about how important type face is to a designer and for the over all message of the piece of art. It describes choosing a type face is like choosing actors for roles in movies, I believe this is true. I believe type is one of the most important parts of any art work. This quote also conveys how some type faces are more appropriate then others in certain situations, for example helvetica is used more commonly for clothing stores, while comic sans is used for anything related to children. Over all this quote is a prefect example that shows how important type face is.
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